22 Dec
Earlier we took a deep dive in to a free tool known as Google Search Console in our search console beginner guide. In order to view more detailed reports about our site performance, we need to enable Google Search Console data in Google Analytics. Google Search Console is a great tool for SEO beginners and specialists. It will help you monitor how well your site is performing. GSC updates about pages with any potential errors, traffic coming through devices & countries and much more.
Whereas Google Analytics is also a free tool to analyze traffic on your site. Analytics is huge and it shows the real time stats and reports of traffic. Analytics is enriched with vast features and it collects data on multiple levels. According to BuiltWith, around 30 Million websites use Google analytics.
So what do you think if we enable or associate a site in search console with a property in analytics? Well not only we can see our console data in analytics reports but we can directly access all our site link pages in search console. Therefore, it is highly recommended to enable google search console data in google analytics as it improves search engine ranking.
In short, by linking a search console site with analytics property, all our console data will be imported in to analytics and included in GA reporting.
As Google says itself:
Linking is important to get the most out of our data
Let’s do it!
Requirements to enable search console data in google analytics
- A site in Google Search Console
- A property in Google Analytics
So you need to have both properly set up before we associate them.
Step# 1
Login to the Google Analytics dashboard, get down to the bottom left and click on the settings symbol. It will show us all the possible settings of analytics dash including account, property and view. So under property, click on all products.
Step# 2
The all products option in analytics show us all our linked or unlinked products. There is a button under each product to link it with analytics like Link AdSence, AdExchange, Ads and Postbacks. Down at the very bottom is a button to link Google Search Console with Google Analytics, so just click on that button.
Step# 3
A new tab will open that will ask us to add our site in search console settings. But since I have mentioned above in the requirements, we have a ready to use site. If you have not created a site before in console, no worries, you can add it here. The Add link will take us to the Google console platform to add a site.
Step# 4
There will be a new tab with just a message that we are directed to console. So just click on the OK button.
Step# 5
It will automatically bring up our site to associate with analytics web property. One very important thing to keep in mind that if you don’t see your console site here, please check the protocol of the site. The sites with https:// will be imported. Check the radio button and click save to save the site.
Step# 6
It’s a green signal. We just need to confirm the association of our site. We didn’t have any association before, just click OK to move forward.
Boom! Our Google Search Console site has been enabled to Google Analytics Property.
Step# 7
We can confirm if our site is enabled. Just go to the dashboard of analytics and click on the settings gear. Go to all products again to confirm the linking. Our linked console site should be at the top just shown below
Congratulations! our site is actively linked. Furthermore, we get a confirmation email about that as well.
So these were some very basic steps and I’d highly recommend to do so. I’ll be covering how to link other products with analytics. You will have a more powerful data from console and analytics and obviously it will help us a lot to view the performance of the site. It will also update us about the in-depth traffic stats. Last but certainly not the least, as Google says, more verified and linked site will be more resilient .
Please share in your network!
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Hi, I am Faisal Rehman.
30 Comments
jk bloom
Thanks for this, it’s so good for me to learn all of this stuff in a way that I can understand.
Faisal Rehman
Glad to know you learned something new 🙂
Joanna
This is a straight forward guide to help people connect their console to analytics. It’s important, to see all the data in one place.
Faisal Rehman
I will be writing soon to connect console with Ad Sense, it’s also a must tool
Mehdi
I personally believe that google analytics is a must-know tool today. Thank you for sharing your knowledge..
Faisal Rehman
yeah for bloggers, all Google tools are highly recommended
Cyndi Buchanan
I love using google search console. It is such a handy tool.
GiGi Eats
GREAT easy to follow tutorial! I am totally going to check this out on my analytics !!
Faisal Rehman
Yep recommended for the SEO
Shelby
Thanks for sharing! Always fun to learn something new!
Faisal Rehman
You are welcome 🙂
Brandi-Leigh
Cool information! Always looking to learn something new!
Jessie Adams
I had no idea this even existed!!! How cool is this?! Learn something new everyday and here I was thinking I knew all of what Google can do.
Faisal Rehman
there are plenty of other Google tools for SEO that make our site more resilient, I write what I learn myself.
Fransic verso
I learned this by myself struggling but I can see this will be helpful for new bloggers.
Faisal Rehman
Did you find anything new here?
Jennifer Yasmin
Thank you for this one. I am a new blogger and still learning a lot of things. You explained it really easily.
Suman D
I knew about this, my husband has enabled it for our website too.
Magen
great information. I may need to look into this further and see if we need to add this to the site. Thanks
Faisal Rehman
yeah it plays a key role in blog SEO
Marjie Mare
Very informative post. I am not tech-savvy and appreciate what you share.
aisasami
Thanks for letting me know what I can do with Google Search Console. I know I have it but never really ventured in it.
Ting
Thanks for sharing this. I always want to learn more about google search and its algorithm
Hackytips
Most of the bloggers ignore the benefits of GA & GSC. But they really help to grow if used wisely.
Ch. Nikhila
This is very useful. I’m gonna try it for sure.
mainak biswas
Very informative post… I use both of them frequently but independently!
Lily
Google Console is an interesting concept. I am glad to learn more about it.
Faisal Rehman
It’s a must for bloggers
Wanban
Thank you so much for sharing. It’s a very informative content. I learnt alot and will look more into it.
Faisal Rehman
you are welcome and I appreciate that.